Why should your brand care about engagement?
90% of marketers believe that social media marketing is crucial to their overall marketing plan. In fact, 78 percent of them say it's the most successful marketing platform for their businesses.
The majority of companies use social media to market their goods and services. Many people, however, underestimate the importance of engagement.
For brands, social media has become a crucial communication avenue.
If you use social media, increasing your social media engagement should be one of your top priorities.
Without engagement, it's impossible to increase conversions and revenue. An engaged audience is one that is familiar with, enjoys, and trusts your brand. It can assist in the fueling of your sales funnel.
If you believe your audience isn't sufficiently engaged, it's time to reconsider your social media engagement strategy.
How can you boost social media engagement?
1. Humor Is The Key
People use social media to be amused rather than to be sold something.
You can lose your audience's attention if all of your social media postings are highly promotional and invite people to buy your stuff.
Instead, include comedy in your postings on a frequent basis to keep your fans entertained and enhance social media engagement.
2. Make Visuals That Are Unique and Engaging
The average Facebook post receives 120 percent less engagement than postings that include an image, according to Wishpond.
As a result, if you want to boost social media engagement, you should share more photographs. Photos, jokes, GIFs, and even creative drawings could be used.
You can choose from a variety of templates and personalized designs on PixTeller. You can also start from scratch while creating your photographs. Shapes, pictures, text, colors, and more may all be used to create your visuals in their design editor.
Visuals for social media can be created in an infinite number of ways.
Turn some important ideas into infographics to advertise your latest study findings or an article with interesting facts. You may then post the infographic to your blog or share it on social media with a link to the full report.
You might also make a graphic to promote a contest or an event. You can also use visuals to promote a new product launch or to commemorate a significant achievement.
Taco Bell uses Facebook to promote its YouTube videos. Rather than simply posting the film with a video preview, they also attach a relevant photo to interest their audience.
3. Video Content
However, you're already publishing eye-catching photographs to captivate your fans on visual sites like Instagram.
So, what can you do to boost engagement on this platform as well?
The trick is to make and/or share more videos. While you probably share photographs on a daily basis, videos provide a nice change of pace.
However, how do you make your videos stand out on social media?
Make use of the most appropriate keywords, titles, descriptions, and tags. This can help you not only rank well in search, but also get your movies found.
3. Schedule Your Posts for the Appropriate Times
Users of social media aren't always online. You can miss out on interaction possibilities if you post anything when the majority of your followers are inactive.
So, how can you get more people to engage with you on social media?
Determine when your followers are most likely to be online and plan your updates accordingly. The idea is for people to see your postings and, if they like, comment, and/or share them, to like, comment, and/or share them.
Many factors, such as time zone and target demography, influence the optimal times to publish. However, it varies depending on which social media channels you use. As a result, you may need to conduct a few tests to determine which timing works best for you on various systems.
HubSpot‘s social tool helps you gather data around times of the day when you generate the most engagement. You can then review published posts with the highest clicks and interactions to see what time and date you posted.
These statistics can help you determine what day and time works best. HubSpot also allows you to set up a custom publishing schedule so that you can get your content to your audience at the right time.
According to CoSchedule's study of 16 research, Facebook posts get the maximum engagement between 1 and 4 p.m. on weekends.
When it comes to tweets, the optimal time to post them on Twitter is between 12 and 3 p.m. during the weekday.
Instagram users, on the other hand, are active throughout the week, with the most active hours being 8-9 a.m.
To maximize social media engagement on each platform, you'll need to design distinct posting schedules, according to this data. You can read the entire CoSchedule post to learn about the optimum post times for additional social media platforms like LinkedIn and Pinterest.
4. Use Influencer Content to Enhance Your Content
Because of their ability to enhance social media engagement, social media influencers have gained prominence. They are exceptional content creators who understand their target markets.
So, how can you make use of them to boost engagement?
Make the most of their clout by having them contribute to your social media posts. This may motivate their followers to interact with your content and brand. It may also supply existing followers with new content that is different from what you normally provide.
How do you go about doing that?
Influencers may help you improve your social media content in a variety of ways.
For instance, you could host an influencer takeover in which select influencers take over your social media account for a day. This is most popular with Instagram and Snapchat, and can increase social media engagement significantly.
Influencer content could also be featured on your own social media profiles. Alternatively, you may make a video in which you interview influencers.
5. Mettez les Fans et clients en vedette
Featuring your customers and turning them become brand ambassadors is one of the most effective strategies to improve social media engagement. There are a few advantages to sharing user-generated content on social media.
First and foremost, you're demonstrating to your followers that your current clients adore your stuff. By making the fans whose posts you share feel appreciated, you're also winning their allegiance.
6. Live Videos
Brands now have additional ways to improve social media engagement with the arrival of Instagram Live, Facebook Live and Tiktok Live. You can take use of these opportunities to interact with fans in real time.
How are you going to do it?
Consider live streaming your product launch, a milestone celebration, or a trade show. You might also go live once a week to keep your social media fans up to date and entertained.
To generate excitement, you might even live broadcast the creative and ideation process for your approaching product launch.
But before you live stream, make sure you give your followers a heads up by kepting posting reminders about the event so your followers could tune in when you actually go live.
6. Promote appealing offers.
To enhance social media engagement, you don't necessarily need to come up with novel ideas. When it comes to engaging consumers and prospects, it's sometimes best to stick to tried and true methods.
Providing your audience with appealing offerings is one method to engage them. You can provide:
Instant discount coupons
Membership at a reasonable cost
Such promotions can help you boost social media engagement and revenues.
You should try out various types of offers to see which ones your clients respond to the best. You must, however, ensure that the offers you produce do not eat into your profit margins.
Facebook makes it easy to promote offers with its “offer ad” feature. The social network allows your fans to redeem offers online or save them to be redeemed in-store.
Use photos of people using your product. They perform better than product photos and logos.
Set a reasonable expiration date for your offers. 7 days is a good length.
Offer substantial discounts of at least 20% off or offer freebies to reach more people.
Remember, if you need a more hands-on advice to improve your social media strategy, you can always contact Aoo Digital for assitance and guidance.