Are you looking for the greatest conversion-boosting landing page optimization tips?
Landing pages can help you increase newsletter signups and revenues. The difficult aspect is building a landing page that converts.
So, in today's article, we'll give you 7 recommendations for landing page optimization. Then we'll look at five case studies that used those identical strategies to generate genuine results.
But first, let's make sure we know what a landing page is and how it functions.
What Is a Landing Page?
A landing page is a standalone page on your website where visitors "land" once they arrive. To put it another way, a landing page can be any page on your website, including the home page.
As a result, you'll frequently hear marketers discuss different types of landing pages. You have the option of:
Thank you pages
Product feature pages
And there's more.
However, for the purposes of today's post, we'll use the term "landing page" to refer to a specific page that you're creating for one of two reasons:
Squeeze Page: A landing page with the sole purpose of obtaining contact information such as an email address.
A sales page is a landing page whose sole purpose is to generate revenue.
A landing page can potentially be any page on your website. All that is required is that a portion of your traffic comes from a third-party source.
Squeeze pages and sales pages, on the other hand, are the most common (and beneficial) in any marketing campaign.
With that in mind, let's take a look at 7 suggestions for improving conversion rates on your landing pages. However, most landing page optimization checklists provide the same generic advice:
Improve your headline writing skills.
Storytelling should be incorporated.
To get people's attention, use interesting movies and visuals.
While all of above advice is good, we wanted to put together a list of specific ideas for optimizing landing pages. We also made sure that the majority of these ideas were unfamiliar to you.
But don't worry if you need to brush up on the basics. Read this article on the anatomy of a great landing page to get started.
1. Determine Your Goal for the Page
First and foremost, you must decide on a certain landing page purpose. What do you hope to achieve with the page?
Marketers frequently assign numerous goals to a landing page, resulting in sloppy web copy and ineffective calls to action (CTAs).
Instead, your squeeze or sales page should have one objective with a clear CTA. This may sound like basic advice, but this is the cornerstone on which all the other tips depend.
If your landing pages have too many goals, it’ll be hard to optimize the results you want.
2. Determine if a whole page is required.
For both squeeze and sales pages, there are 2 types you can build:
Both of these terms simply refer to the length of the material on your landing page.
In many circumstances, a squeeze page will only require a short-form landing page (with minimal information). This is especially true now that you can include a video on your landing pages, which takes up less space and allows you to include more content.
On the other hand, sales pages frequently use both long and short-form designs. It all relies on your product, your target market, and how you've tested both types of conversion rates.
We recommend SeedProd for creating long-form sales pages. SeedProd is the greatest WordPress landing page builder. You can quickly construct a landing page like the one below using its drag and drop builder.
AOo offers ready-made landing page blocks you can use to increase conversions including buttons, contact forms, optin forms, testimonials, countdown timers, and more. You can also include pre-built parts like FAQs, Features, and Hero sections to fully customize your landing page.
However, there are a lot of times when you'll require a short-form landing page. If that's the case, you might want to take an alternative approach:
Instead of a landing page, use an optin campaign like a lightbox popup or a fullscreen welcome mat.
A single popup can frequently convey the same information as a short-form landing page. Take this one, which is targeted towards growing an email list:
What page they’re on
The region they’re from
Which of your pages they’ve visited in the past
The website they’re visiting from
And much more. These targeting rules give optin campaigns a huge advantage over traditional, fixed landing pages.
3. Redirect Traffic to Your Landing Page
Many people believe that paid ads or high search engine rankings are the only ways to get people to your landing page.
What they don't realize is that the traffic you already have may be used to drive traffic to your landing page. How are you going to do that?
There are several methods:
Internal linking: This is a common strategy to direct visitors to a landing page, but least effective since it fails to attract most of your visitor’s attention.
The best strategy in this list is a yes/no campaign. It allows you to redirect a large amount of your current traffic to your landing page. Below is further information on this.
A Yes/No campaign, like a popup or fullscreen welcome mat, is a specific sort of optin campaign. A Yes/No campaign, on the other hand, takes a softer tone than pressuring visitors to buy anything or give their email address right away.
They merely ask a simple “yes or no” question that may be answered with a single click. Consider the following example of a Yes/No campaign:
Normally, selecting "yes" will direct consumers to an optin form where they will be requested to enter their email address. However, you can use these ads in a unique way.
Consider employing a popup similar to the one shown above, but with the "yes" option directing them to a landing page. Instead of relying on sponsored ads, you'd be able to harness the traffic you already have.
You can also utilize targeting rules, like we described in the last tip, to ensure that the correct information reaches the appropriate customers at the right moment in their customer journey.
4. To increase sales, use a two-step optin.
Depending on the type of landing page you’re building, you’ll likely include 1 of 2 elements on the page:
A form to fill out
A call to action button is the better option out of those two options. That's because landing on a page and being greeted with a form to fill out right away can be off-putting.
A call-to-action button's only disadvantage is that it frequently sends viewers to another page. This can make the user experience more difficult (UX).
5. Incorporate social proof.
You'll need social proof no matter what kind of landing page you create. That's because no one will put their money in your hands if they can't trust your website.
Fortunately, you can incorporate social proof onto your landing page in a variety of ways. This can be accomplished by including:
Customer reviews and testimonials
Positive feedback from social media posts
Adding trust badges like “money-back guarantees”
Displaying notable past and present clients
A good way around this problem is to add an optin campaign to your landing pages CTA using a MonsterLink™.
MonsterLinks™ lets you display an optin campaign whenever someone clicks on the link. In this case, that would be the button on your landing page.
The benefit is that you don't have to include any forms on your landing page that ask for private payment or contact information.
Users will be able to see your page's content without feeling compelled to sign up for anything.
The form will then appear on the same page instead of diverting them to a new one when they reach and click your CTA.
Here's an example of a two-step optin form in action:
This boosts conversion rates for 2 reasons. First, it increases the odds that users who click the CTA will opt into your offer. That’s because the small act of clicking the call-to-action button shows a heightened interest in the page’s content.
Two-step optins can be a very effective way to boost conversions on your landing pages.
6. Persuasive Copywriting
Most landing page optimization checklists include this last tip. But it's so vital that it ought to be included here.
The language you use matter a lot, no matter what kind of landing page you're making. You should concentrate on improving your ability to write persuasive web copy.
Again, the sort of page you're creating will determine whether you need a lot (for long-form pages) or a little (for short-form pages) (for short-form pages).
In any case, most landing pages will have the following components:
Clear calls to action
Ready to get started optimizing your landing page? Contact AOo today risk-free with our 14-day money-back guarantee.