Technology evolves quickly, and website design trends are no exception. In recent years, design elements and website features that were once fresh and original may have become boring, overused, and clichéd. The last thing you want is for visitors to abandon your site because it appears outdated or ignores essential web standards.
Fortunately, the award-winning web design team stays up to date on all of the newest website design and development trends in order to produce highly functional, user-friendly websites that perform well and look great. We'd like to discuss some of the most recent developments, digital technology trends, standards, and 2022 projections.
1. Bold Color
Colorful minimalism complements one of the most significant web design trends for 2022: color! Colors that are bold, vibrant, and saturated help your brand stand out from the gentle neutrals that many firms have selected in recent years.
The incorporating a few 2022 web design trends, like as organic forms, simplicity, and vivid color!
2. Page Speed and Website Load Time Are King
One of the most critical web design requirements is a lightning-fast load speed. For years, quick loading speeds have been critical considerations in UX and SEO, and they remain a key focus for websites that want to rank high and convert well.
According to studies, more than half of internet surfers want a website to load quickly and within two seconds of clicking a link. If it takes more than three seconds for your site to load, your visitors will most likely quit, and they are unlikely to return!
The performance of a company's website has a direct influence on its bottom line. Pinterest cut perceived wait times by 40%, increasing search engine traffic and sign-ups by 15%.
3. Intelligent Content Loading for a More Pleasurable User Experience
Many of us may be guilty of having resource-intensive websites with a lot of graphical features and third-party integrations that slow down our sites. Fortunately, there are several approaches to developing smart websites that download just the stuff that you see and require.
Lazy loading and limitless scrolling are not novel concepts. For years, the main social networks have used this, particularly when it comes to endless scroll. This method is also common with lengthy (one-page) webpages.
All websites should think about how employing one or two technology techniques might help them outrank or outperform their competitors. These features can assist improve the user experience for all website visitors, hence increasing your conversion rate and ranking.
Lazy Load assures that the web browser (such as Google Chrome, Safari, and Firefox) downloads just the material that is visible on the screen, rather than wasting server resources and TIME loading offscreen content that may never be seen.
Many internet users never make it all the way to the bottom of a page. So why load that stuff and lengthen the site's load time? Loading the material as users scroll down the page is a better strategy.
4. Integrated Progressive Lead Nurturing Forms with Your CRM Tool
One of the most significant components of a marketing website is online lead generation forms. We want to learn a lot about our website users, but we can't ask too many questions at once. On the landing pages, we use progressive/dynamic contact forms that show fields based on the lead's path.
We don't want to display too many fields in a form, but we can always change the form fields based on the information we already have about our leads. At the first conversion, we may ask for the name, company, and email address, and then at the second conversion, we might ask for the phone number, title, business size, and company revenue fields.
5. Chatbots Develop Human-Like Qualities
Chatbots are another feature that has been popular for a few years and will continue to be relevant in 2022. As artificial intelligence and machine learning continue to get more sophisticated, we expect to see chatbots become the norm for simple customer service requests and “personal shopping.”
For example, if a customer visits your website, looking for phone support and the chatbot knows they have an available free phone upgrade. The chatbot can let them know about the upgrade. This can lead to a positive experience for the customer and save the business the customer support cost associated with talking to a live person.
6. Micro Animations
Micro animations, as you may have gathered from the name, are little animations. However, in this situation, little does not imply inconsequential. When it comes to directing people through their interactions with your website, micro animations are highly useful. They can also offer a whimsical aspect to your website.
Micro animations have been popular for a few years, but in 2022, they will be used organically. Micro animations are one of the most recent web design ideas for e-commerce sites, and they are used to improve user experience and offer consumers a taste of their items.
7. Thumb-Friendly Mobile Navigation
Responsive design is no longer an option. Your site should function properly and be simple to use on mobile devices. However, in 2022, web design will continue to be focused on producing thumb-friendly webpages.
What precisely is meant by "thumb-friendly"?
We're discussing how we utilize our phones. Look at how you're holding your phone right now if you're reading this on it. Your fingers are most likely curled around the back of your phone (or a phone grip), allowing your thumb to perform all of the work.
8. Smart Video
For a long time, video has been marketed as a must-have for websites. People adore watching videos! The video is interesting! It is the most powerful internet marketing instrument!
While video is fantastic, it must be well-thought-out. That is what intelligent video is all about: video with a purpose and meaning. The days of putting a YouTube video on your website merely to have one are over. One well-planned, high-quality video is preferable than a dozen carelessly made ones.
9. Hero Images with Only Text
To promote sales, newspapers always place the most eye-catching, crucial material "above the fold." The online counterpart of this is the "hero section," which is located at the top of a page. To capture the attention of internet users who are inundated with multiple web sites every day, a recent trend is to remove the standard background picture in the hero section and replace it with eye-catching font. A strong, one-of-a-kind typeface might be precisely what you need to capture a user's attention instantly.
10. Effects of Frosted Glass
Recent improvements in web technology have made it possible to easily integrate the frosted glass effect on websites. The hazy look of items behind the frosted glass overlay adds color while also allowing text or objects to emerge over the image and stay readable.
The effect has become a prominent tool in the designer's arsenal, and it is increasingly being employed as a backdrop instead of gradients.
In three words, here are the most recent web design trends and standards for 2022: Quick, hygienic, and eye-catching
In 2022, we anticipate a flood of clean, bright, eye-catching websites that combine animation and video to improve the user experience. And thumb-friendly design should give our thumbs a break! Updating the appearance of your website may have a good influence on your brand and income. Contact our team immediately if you want a modern, user-friendly (and thumb-friendly!) website.
Today is the day to build your ideal website.
If you’re ready to start building your dream website, contact us online or call us today at +35226313037 to speak with a strategist.
We look forward to helping your business grow