SEO is more than just keywords linked to your goods.
It's also the keywords associated with your location (or lack thereof).
You can have the nicest restaurant in town, but if Google doesn't know what town it is in, they won't be able to direct people to it. The same is true for national and international business.
If you have an online store that anybody in the country or the globe may buy from, but Google thinks you're just headquartered in Brussels, you won't appear in national or international search results.
Google is astute. It will find a method to classify you, which is why paying attention to your local and international SEO is critical. If you don't inform Google where you are, they’ll figure it out on their own.
You can't expect Google to do it right with 5.6 billion queries every day.
This is where local and global and international SEO come into play.
What exactly is Local SEO?
Local SEO informs Google about the location of your business. This is especially significant for physical stores. You want Google to know that your store is nearby when someone searches for "coffee shop near me." That's when you'll be able to appear in search results. You'll be able to lead them directly to your lovely and wonderful location if you set up Google My Business.
Local SEO keywords may be used on your website's homepage, articles, and product pages to show Google where you are. If you live in Grevenmacher, Luxembourg, for example, you'll include the term "Luxembourg" in your article.
How do your clients refer to your business?
Add those keywords to your website pages to tell Google where you are (and remember to maintain your Google My Business profile up to date!).
Global SEO -Search Engine Optimization
Global SEO informs Google that your company is global. Google may expose your company to their users regardless of their location based on their search. If you run an ecommerce site that only distributes to European clients, Google wants to know that you're worldwide, not just based in the location where your business is located.
Someone using International SEO may search for organic clothing and see all of the possibilities accessible (not just those based in their city). Global SEO is your best buddy when it comes to ecommerce and businesses that provide digital services.
In this situation, you're not competing with other businesses in your area for one of those coveted top-ranking positions. You're up against business from all across the country (or the world) who sell comparable items. This implies that your SEO approach will be very different from that of a brick-and-mortar restaurant attempting to be one of the first suggested results on Google for their restaurant.
Local SEO vs. Global SEO: Who Should Use Which?
Local SEO is essential for your donuts store. Your online make-your-own-donuts kit, on the other hand, thrives on national SEO. It is up to you to determine which form of SEO to focus on for your company:
Do you have a clothes store or an online business?
If you own a clothes business, you will concentrate on local SEO. Even if you have locations in many cities, local SEO should be your primary priority. Your SEO plan is created around the keywords of those cities, and you ensure that all of your addresses, phone numbers, photographs, products/menus, and reviews are appropriately set up on Google My Business sites.
If your company operates online, you may concentrate on international SEO. While having a Google My Business page might boost your search rankings, your main focus should be on using keywords to direct Google visitors to your website. This is where a solid SEO plan comes into play, which you may execute with the help of a full-time employee, freelancer, or agency.
How to Begin an SEO Strategy?
Patience is required for your SEO strategy. Put "patience" on a post-it note and tape it to your computer since your SEO approach will take time to pay off. SEO is similar to growing a money tree. Before you can harvest any money from that tree, it must first grow from a seed to a sprout to an adolescent tree. You can't expect to start your SEO plan and get results right now.
You must devote at least a few months to your approach, which is why SEO is such a crucial strategy to do right the first time. If you focus on a national SEO plan when you have a local business, you'll be months away from seeing the results you want and spending more money on your investment before you see a return.
When it comes to SEO, you have three options:
If you are a international company and want a long-term SEO plan that lasts at least two years, you may engage a full-time Head of SEO.
You can engage a freelance SEO specialist if you have a coffee shop business (local SEO) or a simple online business (with only a few goods) that will be subjected to a global SEO plan.
If you want to build up your local SEO strategy or if you want an agency to handle your international SEO strategy on a long-term basis, you may engage a Digital Marketing Agency.
We wish SEO was as simple as inserting a few keywords into your website and seeing the traffic pour in. However, Google wants the best for its consumers, which means you must work on your SEO. You must demonstrate that you are the best fit for search queries, which is where the correct SEO approach comes in.
Take control of the situation by telling Google where clients can find you. It will almost certainly work out better than letting Google decide for you.
You need help with your SEO and digital Marketing strategy?
Feel free to contact us and we will be happy to assit you with our solutions.